New Zealand News & Media Portal
A leading New Zealand news and media portal ran a custom CMS holding 26,000+ published articles across many categories. As part of a digital transformation, Indivar built a custom, automated framework to migrate the entire content ecosystem to HubSpot CMS (articles, media and metadata) while preserving the site’s existing URLs and hard-won search rankings.
Digital Media & Publishing
The challenge
The migration spanned years of accumulated content: 26,000+ news articles, thousands of images and media assets, embedded videos and rich content, and SEO-friendly URLs with established search rankings. It had to go smoothly, with no hit to website performance, content integrity, or search engine rankings.
The solution
Indivar built a custom migration framework that automated the transfer from the legacy platform to HubSpot via the HubSpot APIs. It extracted and transformed 26,000+ articles, migrated images, media files and embedded videos automatically, mapped content into HubSpot’s blog and CMS structures, and preserved article metadata, categories, tags and publishing information. Crucially, existing article URLs were mapped one-to-one to protect SEO, and every batch was validated with quality checks to ensure content accuracy after migration.
The Outcome
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